About George McNeilly

My interview with Deere and Co. Chairman and CEO Sam Allen

Q. Sam, we’ve heard you speak for many years as an official marketing partner of the PGA TOUR, probably the greatest vehicle you drive to drive the business, if you will. I was very struck on media day when Clair Peterson, your tournament director, told us that 79 million of the 81 million that’s been […]


Miami Dolphins Dedicated to Giving Back

On opening day of the Sports Business Models class I teach at Full Sail University, we discuss the impact a franchise can have on a community.  This was quite evident at the recent (Miami) Dolphins Cancer Challenge Celebrity Golf Tournament.   http://dolphinscancerchallenge.com Ponder this if you will.  On the day after the 2017 schedule was released, […]


The Masters Tournament Just Feels Right

A column by George McNeilly – I’ve traveled all over the world covering sports as a network sportscaster and later a TV and marketing executive. We’re talking over 30 years of coverage of prestigious events such as Super Bowls, NCAA Final Fours, MLB World Series, NBA Finals, All Star events, a FIFA World Cup, Indy […]