My interview with Deere and Co. Chairman and CEO Sam Allen

Q. Sam, we’ve heard you speak for many years as an official marketing partner of the PGA TOUR, probably the greatest vehicle you drive to drive the business, if you will. I was very struck on media day when Clair Peterson, your tournament director, told us that 79 million of the 81 million that’s been […]

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Miami Dolphins Dedicated to Giving Back

On opening day of the Sports Business Models class I teach at Full Sail University, we discuss the impact a franchise can have on a community.  This was quite evident at the recent (Miami) Dolphins Cancer Challenge Celebrity Golf Tournament.   http://dolphinscancerchallenge.com Ponder this if you will.  On the day after the 2017 schedule was released, […]

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The Masters Tournament Just Feels Right

A column by George McNeilly – I’ve traveled all over the world covering sports as a network sportscaster and later a TV and marketing executive. We’re talking over 30 years of coverage of prestigious events such as Super Bowls, NCAA Final Fours, MLB World Series, NBA Finals, All Star events, a FIFA World Cup, Indy […]

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Guest Column: Strength & Conditioning Coach Certification

Strength & Conditioning Coach Certification: The First Step in Protecting the Student Athlete By Dr. Chuck Stiggins Executive Director Collegiate Strength & Conditioning Coaches association (CSCCa)   In 2000, a group of collegiate strength and conditioning coaches formed a new professional organization strictly for collegiate strength and conditioning coaches. We felt we needed and deserved […]

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PGA Tour Volunteers – The Backbone of the Valspar Championship

Each year, with the help of more than 100,000 volunteers nationwide, the PGA TOUR and its tournaments raise millions of dollars for charity, with more than $2.46 billion raised to date. Volunteers here in the Tampa area have enabled the Valspar Championship presented by BB&T to earn $36 million for local charities since its inception. […]

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Memories of The King

Over the next few days, we will mourn the death, and celebrate the life of Arnold Palmer. I thought I’d share a couple brief stories of how he impacted my life.   1982 – a young network radio reporter follows a group of big time golf writers into the Bay Hill locker-room to join in […]

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Golf’s Return to The Olympics Has Been Dealt A Serious Blow

The top four golfers in the world rankings –  Jason Day, Dustin Johnson, Jordan Spieth and Rory McIlroy – have now pulled out of the next month’s Olympics. In fact, only four of the top 10 say they will be headed to Rio. The inconvenient truth is that the Olympics are just that –  inconvenient.  […]

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Orlando is a World Class Sporting Event Destination

It is truly remarkable what Florida Citrus Sports and its CEO Steve Hogan has done in “quarterbacking” officials and private businesses to drive tourism through sports. Already hosting the Buffalo Wild Wings Bowl, the Russell Athletic Bowl and the Florida Classic, Hogan and FCS Sports worked tirelessly to gain approval for a $200 Million renovation […]

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Memories from the Copa Cup

I recently worked the Copa America games in Orlando, and thoroughly enjoyed the enlightening experience. I had covered the World Cup and Olympic Soccer previously, and had a sense of the quality of play we would and did experience. I’ll never forget the rare opportunity to be on the field for pre-game ceremonies and witness the genuine national pride […]

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